final: ad for lowcard magazine

For my final project I’m going to design six ad’s for a campaign in LOWCARD Magazine (skateboarding). The challenge is to take a relatively not so gnarly company (one that is generally known for artist series decks, and good skate karma) and market it to the gnarly ramp-skating crowd. The magazines demographic as described in their ad specs is as follows: “Skateboarders, male/female, all ages, & people that suck @ life. Look @ the mag, If you are interested contact us. We’re not trying to get rich, just trying to pay for the mag with ads so the mag is cheap or free. Some people like lowcard, some people don’t. Time to go drink a beer.” The magazine’s headline under the media kit is “Lowcard is a skateboard mag that will gladly run your ad if your not a kook. We are obviously skateboarders, if you skate and understand skateboarding, then you’ll understand lowcard.” The magazine tends to be more appealing to the older crowd. From my experience, guys who have been skating for a long time, can easily distinguish “kooks” (which can apply to a lot of people that don’t get it in general). The magazine is down for true skateboarding, not the image, not the money, just the pure awesomeness that is shredding. Although my company isn’t necessarily the gnarliest company (known for drinking 15 beers and skating a huge ramp), the ideas behind the company are true to skateboarding and seek to keep the scene real. The magazine is black and white, 300dpi, 5.75 x 8.75. I will be making 6 ads with a consistent look to promote worship skateboards and clear up any immediate misconceptions about the company (not religious).